Platinum Pure CLA Powder is an advanced and completely tasteless powder that mixes instantly in any shake - you can even drink it on its own. Researchers believe CLA works by down-regulating the TNF-alpha catabolic signaling molecule in muscle, thereby preventing your body from destroying lean muscle mass.CLA has been clinically studied and shown to support muscle growth. In one clinical study, subjects taking 5g of CLA per day built more muscle than those using a placebo (2.8 lbs. vs 0.4 lbs.) in just 7 weeks. In the same study, resistance-trained male subjects significantly increased their bench press.